Bobbie Carlton – Founder
Bobbie Carlton, founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, is a speaker as well as an award-winning marketing, PR and social media professional.
In 2008, she started her own company…the first one, Carlton PR & Marketing. The second company, Innovation Nights, is a social media powered new product showcase that has launched more than 1500 new products. These companies have received a combined $4+ billion in funding. And company #3 is Innovation Women, an online “visibility bureau” for entrepreneurial, technical and professional women. In 2020 she purchased two additional companies, My Speaker Leads and Lioness Magazine. She is a Mass High Tech All-star, BostInno 50 on Fire (twice), and a Boston Business Journal Woman to Watch. She was also named a PR News GameChanger.
Kerry Fristoe – Director, Content Creation
Kerry took a circuitous path to writing. She served six years in the United States Air Force as a Cryptologist/Linguist and was a Systems Engineer at Lockheed-Martin. She’d tell you what she did there, but they’d revoke her 00 status. Later, she worked at the AGC of Massachusetts, the state chapter of the national construction trade association. She also raised a bright, shining daughter. Kerry attended Connecticut College, The Community College of the Air Force, the Harvard Extension School, and the Defense Language Institute. She writes about movies on Prowler Needs a Jump, Brattle Film Notes, B Movie Maniacs, and other film blogs. She has recently joined the See Hear podcast, where the team discuss movies with a musical bent.
Lisa Saurs – Marketing Director
Lisa brings over a decade of expertise in SEO, PPC, advanced analytics, automations, website optimization, and social media management to drive impactful marketing initiatives. With an MS in Digital Marketing and extensive experience in the cybersecurity industry, including 5 years of leadership with the Day of Shecurity series, and her volunteer role as the Director of Partnerships at Raíces Cyber Org, she specializes in amplifying brands and fostering community engagement.
At Carlton PR & Marketing, Lisa focuses on helping clients stand out through innovative marketing and PR strategies. Outside of work, she enjoys making jewelry, reading romantasy novels, and spending time with her husband and four cats in central Illinois.
Ray Bernoff – Content Creation Specialist
Ray has been a content marketer, professional photographer, video and podcast editor, and illicit barber. His film and media studies BA from Tufts University focused on media production, but his first love and his primary function at Carlton PR and Marketing is writing. He is always trying new things, which may be why he’s written about everything from disability accessibility to manufacturing and design thinking. He believes that all forms of written communication should be clear, tell a story, and have a sense of humor. He once got an internship at Forrester Research by statistically proving that positive Amazon reviews of a certain popular novel were more likely to contain grammar mistakes. When not at work, he can be found writing and editing fiction, fussing over houseplants, finely mincing onions, or creating slightly off-kilter art at his local makerspace.
Phoebe Sahlas – Account Coordinator
Phoebe is an Account Coordinator at Carlton PR & Marketing, where she thrives on bringing brands to life through strategic media outreach, branding, and digital marketing. Using her deep skills in social media marketing, email marketing, graphic design, and public relations, she helps clients build visibility and engagement.
Passionate about the beauty industry and the ever-evolving world of social media, Phoebe stays ahead of trends to craft compelling content and campaigns. She holds Bachelor’s degrees in Public Relations and Communications from the University of Rhode Island.
Laura Grant – Associate, Strategic Content
As Managing Editor of Lioness, Laura works with the editorial team and a slew of freelancers and regular contributors to produce a publication that offers equal parts inspiration and information. She contributes to a variety of CPRM projects as she is needed. Laura is a graduate of Western New England University with a bachelor’s degree in English Literature and a master's degree in Communications. She spent her undergraduate term developing her writing and communication skills through internships, tutoring and student media involvement. Her goal is to publish a novel one day. Before joining Lioness full-time, Laura was a freelancer herself and wrote many stories for the magazine.
Emily Bradley – Digital Marketing Specialist / IW Customer Success
Emily holds a BA in public relations and marketing from Auburn University. Her main focus is customer success with Innovation Women, but she contributes to a variety of CPRM projects as she is needed. She is passionate about saving the ocean, social justice, feminism and loves to travel. Emily has been with Carlton since 2021 and lives in Cambridge, MA.
Suzanne Drapeau – Public Relations Associate
Suzanne focuses on public relations and Lioness Magazine. She is an experienced writer, and educator based in Michigan who grew up in New England. She has a strong background in nonprofit communications, fundraising, and partnerships. She taught college writing for 30 years. She holds a BA in political science from the University of Maine and an MFA in creative writing from Emerson College and has two sons and a daughter.
Alyssa Ventura – Customer Success Associate
Alyssa is a Customer Success Associate with Innovation Women, dedicated to helping members achieve their goals and maximize their opportunities. She supports member onboarding, addresses the day-to-day needs of the community, outreach and content initiatives to foster engagement and growth. A graduate of the University of New Hampshire with a BA in Communication, Alyssa also contributes to various CPRM projects, offering support as needed.
Nat Hefferman – Content Creation Associate
As a former financial services professional, Nat began working in social media as a website monitor for a COPPA-compliant children’s website (yes, the Beacon Street Girls) while home raising his two kids. The job soon evolved into the role of head monitor, managing the schedules and team of monitors. Today he works with several of our clients, managing a variety of social media programs and creating email newsletters. In his spare time, he plays saxophone, bassoon and sarrusophone (look it up) with several local orchestras and bands. Follow Nat on Twitter as @Dublreed
Liam Hefferman – IT & Tech Support
Liam has been minding the bleeping computers at CPRM on and off since 2014, making sure that email, document operations, and local machines are all running optimally, as well as providing client support for web, events, technology & social media. Liam graduated from Emerson College's Business of Creative Enterprises program in 2020 with a focus on entertainment & technology. You can find more of his work at https://nerdwiththehat.com.