Writing for SEO makes a huge difference in how searchable your website is to potential customers. Here are some tips to boost SEO.
It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year. And I am sure I will receive several more. There’s also the Dear ________. I like that one. It’s second cousin to the Dear ( ). There’s my […]
As a firm that specializes in understanding social media, we at CPRM get thrown for a loop sometimes. Recently, with a foot of snow on the ground and newscasters reporting traffic snarls on the roads around Boston, I decided to work from home. My college student daughter was home for spring break and watching TV as I worked in the next room. In the afternoon, I had a conference call. In the middle of the call with my boss, a […]
Preface: I’ve been living and working in the Boston region for 30 years now. A native upstate New Yorker, I’ve now spent far more time in Boston than in the place I think of as my hometown. Even though I spent the first decade renting, and hopping around the region, I have now lived in my home here longer than the house I grew up in. Recently, our partners from Washington, 1776 (we worked with them on the Boston Challenge […]
While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer:
I first met Dennis Keohane when he was writing for VentureFizz. A veritable one-man show, he was turning out great feature local tech and startup feature stories for our friend, Keith Cline, and helping to turn VentureFizz into much more than a nice local calendar and job board. Then he moved on to the Globe and Beta Boston, and continued to turn out great stories about local companies. Now it’s been announced that as of the end of the month, […]