School’s Out Forever

school's out

With moms, dads, kids, dogs, cats, and squirrels working from home, parents are running ragged. Here are a few tips to help you cope with the stress of working, schooling, and living at home.

Dear First-name Placeholder

It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year.  And I am sure I will receive several more.  There’s also the Dear ________. I like that one.  It’s second cousin to the Dear (    ). There’s my […]

Escargo-ing Viral

As a firm that specializes in understanding social media, we at CPRM get thrown for a loop sometimes. Recently, with a foot of snow on the ground and newscasters reporting traffic snarls on the roads around Boston, I decided to work from home. My college student daughter was home for spring break and watching TV as I worked in the next room. In the afternoon, I had a conference call. In the middle of the call with my boss, a […]

Innovation that Matters – 2016

Preface: I’ve been living and working in the Boston region for 30 years now.  A native upstate New Yorker, I’ve now spent far more time in Boston than in the place I think of as my hometown.  Even though I spent the first decade renting, and hopping around the region, I have now lived in my home here longer than the house I grew up in. Recently, our partners from Washington, 1776 (we worked with them on the Boston Challenge […]

Industry Analysts: Analyst Relations

While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.”  Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused.  I left this answer:

How to Inspire Life Long Fans

Bit of a personal story: the younger son is a pickier eater than his elder sib. The Tall One will eat anything and is infamous for things like, at age four, trying to talk his grandmother into trying sushi.  Into her trying sushi, not the other way around.