You don’t need to be a marketing pro to avoid these all-too-common mistakes.
DIY Marketing to Help (Not Hurt) Your Business
Press releases aren’t magic
Press releases can help get the attention of key journalists, advance your story, or drive visibility. What they can’t do – is work magic!
Work From Home Team-building
At our office we used to do different group activities – catered group lunch, potluck, group training or learning something new. We all started working from home in early March and closed the office in July so our activities need to be a little different now.
Dear First-name Placeholder
It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year. And I am sure I will receive several more. There’s also the Dear ________. I like that one. It’s second cousin to the Dear ( ). There’s my […]
Innovation that Matters – 2016
Preface: I’ve been living and working in the Boston region for 30 years now. A native upstate New Yorker, I’ve now spent far more time in Boston than in the place I think of as my hometown. Even though I spent the first decade renting, and hopping around the region, I have now lived in my home here longer than the house I grew up in. Recently, our partners from Washington, 1776 (we worked with them on the Boston Challenge […]
Industry Analysts: Analyst Relations
While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer:
How to Inspire Life Long Fans
Why Dennis Keohane Joining Pando is So Exciting… for me
I first met Dennis Keohane when he was writing for VentureFizz. A veritable one-man show, he was turning out great feature local tech and startup feature stories for our friend, Keith Cline, and helping to turn VentureFizz into much more than a nice local calendar and job board. Then he moved on to the Globe and Beta Boston, and continued to turn out great stories about local companies. Now it’s been announced that as of the end of the month, […]