Bobbie Carlton – Founder

Bobbie Carlton, founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, is an award-winning marketing, PR and social media professional.

In 2008, she started her own company…the first one, Carlton PR & Marketing. Company #2 is Mass Innovation Nights (MIN), a social media powered new product showcase that has launched more than 1000 new products which have received a combined $2.1+ billion in funding.  Company #3 is Innovation Women, an online “visibility bureau” for entrepreneurial, technical and innovative women. She is a Mass High Tech All-star and a Boston Business Journal Woman to Watch.

Nat Hefferman – Social Media

Nat Hefferman heads our East Coast social media team. A former financial services professional, Nat began working in social media as a website monitor for a COPPA-compliant children’s website (yes, the Beacon Street Girls) while home raising his two kids. The job soon evolved into the role of head monitor, managing the schedules and team of monitors.  Today he works with several of our clients, ranging from enterprise software vendors to consulting firms to local small businesses. In his spare time, he plays saxophone, bassoon and sarrusophone (look it up) with several local orchestras and bands, most notably the Extraordinary Rendition Band of Providence, RI.  Follow Nat on Twitter as @Dublreed

Kerry Fristoe – Writing, Editing, and Social Media

Kerry worked at the AGC of Massachusetts, planning events, classes, programs, and helping clients of the construction trade association gain national certifications and awards. She also raised a bright, shining daughter. Before starting her family, Kerry was a Systems Engineer at Lockheed-Martin and served six years in the United States Air Force as a Cryptologist/Linguist. She’d tell you what she did, but they’d revoke her 00 status. She attended Connecticut College, The Community College of the Air Force, Harvard Extension School, and the Defense Language Institute. Kerry writes about movies on Prowler Needs a Jump, Brattle Film Notes, B Movie Maniacs, and other film blogs. She runs, with her partners, a weekly Tweet-along where a group watches films that often involve radiation and a large spider.  

Bonnie Silveria

Bonnie Silveria – Director of Marketing

Bonnie offers more than 20 years of customer-focused traditional and digital marketing experience and new business development – with a background in manufacturing, small business, internet, and technology start-ups.  She likes to focus on business and strategy development, social media marketing, email marketing, co-marketing programs, and website development.  She likes to develop the strategy and then get her hands dirty in the implementation.  Bonnie has worked at such diverse companies as Gare, Charles River Interactive, Adsmart and Engage (both CMGi Companies), Weather Services Corporation, and AT&T New Media Services, and Ziff Communications. When she is not standing along the sidelines with her husband cheering on her two teens at whatever sport they are playing that season, she enjoys visiting local yarn shops and building up her yarn stash, knitting accessories that she gifts, and reading the latest fictional bestseller.

Sarah Barsch – Account Associate

Since graduating with honors from Bentley University in 2019, Sarah has gained expertise in content creation, crisis communications, media relations, and program management. Both her academic and work experience have allowed her to develop insights to central processes that drive brand visibility and enact change. Sarah’s responsibilities at Carlton PR & Marketing include executing strategic programs and content for clients to stand out amongst competitors. Previous experiences helped her realize her goal to work in a creative space that allows for both innovation and connection, areas where she excels.

Christine Hughes – Account Associate

Christine is a graphic designer and event marketing specialist. She creates compelling content for various clients through her eye for design and love for social media. Christine has great experience developing unique event experiences through marketing and event planning. As a graduate of the Ithaca College Class of 2019, Christine moved from New York to Boston to pursue her passions in events and marketing at Carlton PR & Marketing.

Liam Hefferman – IT & Support

Liam has been minding the bleeping computers at CPRM for the better part of 5 years, making sure that email, document operations, and local machines are all running optimally, as well as providing client support for web, events, technology & social media. Liam graduated from Emerson College's Business of Creative Enterprises program in 2020 with a focus on entertainment & technology. You can find more of his work at

Catherine Doherty – Bookkeeping/Finance

Catherine has more than 30 years of experience with finance and bookkeeping for small companies.  She currently manages the bookkeeping for Carlton PR & Marketing LLC and Innovation Nights.  Previously, Catherine was the bookkeeper and office manager for B*tween Productions.