Over Labor Day Weekend I received the exciting news that I now possess (temporary) NASA social media credentials and will be going to the Kennedy Space Center in Florida later this month to attend the media events and launch of the SpaceX-4 cargo resupply flight to the International Space Station.
This morning I was part of a panel on using Twitter for business. I always love being a part of these panels because I get to hear people’s problems, concerns and pain points. (And I always get to learn something from the other folks on the panel.) The Merrimack Valley Sandbox crew always runs a good show and this morning was no exception. Right off the bat, our esteemed moderator asked the audience for their questions. Several came down to […]
Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000. (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month? Here, take my hand and let me pull you up.) The post examined how an Internet sensation gets started.
I spent some time this week at the Maine Startup & Create Week – which was so well done, BTW — fantastic city/fantastic people and amazing event. On Monday, one of the panels was called “Women and Entrepreneurship.” I’m not sure if it was a stroke of genius, or highly ironic, but the panel was held in the Portland Masonic Temple — yes, the fraternal order of Masons which largely excluded women for centuries.
(As many of you know, I also started Innovation Nights 5 years ago. In this time more than 600 new products have been launched at our Boston region events and we are currently expanding into other cities. It is in this role that I write here today.) Recently I was fortunate enough to be invited to participate in the UP Summit in Las Vegas (100 degrees but it is a “dry heat”.) The gathering of 550+ startup community leaders billed […]
There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods?
Hundreds of blog posts have been written about how to get people to comment on your blog. In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there. Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the […]
Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.