A good photography plan will ensure your money and time are spent well and you have great pictures for years to come.
How to get the most from your event photographer
Boost Your SEO: Grab Your Keyword Planner!
Keyword planning is an essential first step before investing in SEO services. By aligning your team, defining your goals, determining a budget, and researching potential keywords, you’ll set yourself up for long-term success.
AI and Marketing Agencies: Best Practices
As we enter 2025, there are more options than ever to create content thanks to the proliferation of AI and LLM tools. But just creating content isn’t enough. You need great content to break through and get noticed in a crowded market.
Writing for Search Engine Optimization
Writing for SEO makes a huge difference in how searchable your website is to potential customers. Here are some tips to boost SEO.
Work From Home Team-building
At our office we used to do different group activities – catered group lunch, potluck, group training or learning something new. We all started working from home in early March and closed the office in July so our activities need to be a little different now.
School’s Out Forever
With moms, dads, kids, dogs, cats, and squirrels working from home, parents are running ragged. Here are a few tips to help you cope with the stress of working, schooling, and living at home.
Dear First-name Placeholder
It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year. And I am sure I will receive several more. There’s also the Dear ________. I like that one. It’s second cousin to the Dear ( ). There’s my […]
Escargo-ing Viral
As a firm that specializes in understanding social media, we at CPRM get thrown for a loop sometimes. Recently, with a foot of snow on the ground and newscasters reporting traffic snarls on the roads around Boston, I decided to work from home. My college student daughter was home for spring break and watching TV as I worked in the next room. In the afternoon, I had a conference call. In the middle of the call with my boss, a […]
Innovation that Matters – 2016
Preface: I’ve been living and working in the Boston region for 30 years now. A native upstate New Yorker, I’ve now spent far more time in Boston than in the place I think of as my hometown. Even though I spent the first decade renting, and hopping around the region, I have now lived in my home here longer than the house I grew up in. Recently, our partners from Washington, 1776 (we worked with them on the Boston Challenge […]
Industry Analysts: Analyst Relations
While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer: