Ford Tweetup – Lessons Learned

This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons […]

Are You Prepared to Present?

As you probably know by now, I created a monthly product launch party and networking event called Mass Innovation Nights.  It’s a free opportunity for innovators and inventors of every kind to launch their products in front of social media enthusiasts and get some visibility.  Before I dive in on this topic, I want to make sure everyone understands that this blog post is NOT referring to the presenters at my event because, unfortunately, I’ve never actually SEEN any of […]