While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer:
Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices. Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.) I loved the idea of using social media to “activate assets.” (Sounds like Joss Whedon’s Dollhouse, doesn’t it?) And, the entire connected universe, wow. Impressive…budget. With a short introduction for and from each, the panel was introduced.