Smart Marketing Campaign

Yesterday morning, I was a guest at the Waltham IBM Innovation Center for their 15th Anniversary. (Full disclosure,  Joe Perry and the Waltham IBM Innovation Center team have provided Mass Innovation Nights with a free site for our monthly product launch events.)  The IBM Smarter Planet program was a highlight and a feature of the day’s program and I was glad to take a deep dive into it as an example of a well-done corporate strategy program.