If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.
Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway. Plus you are paying big bucks for that database access and the temptation is to not do the research to confirm that the names that turn up are really your best targets. (And then you can find yourself in the embarrassing situation of […]