Last night I went to the Social Media Club meeting (#SMCBoston) held at Hill Holiday’s State Street offices.   Hill Holiday kicked things off with a multi-media overview of their incredibly creative Chili’s campaign (using P.J. Bland’s.)  I loved the idea of using social media to “activate assets.”  (Sounds like Joss Whedon’s Dollhouse, doesn’t it?)  And, the entire connected universe, wow.  Impressive…budget.  With a short introduction for and from each, the panel was introduced.