Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000.  (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month?  Here, take my hand and let me pull you up.) The post examined how an Internet sensation gets started.