Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours.  As our technology use increased, we started putting press kits on CDs.  Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable […]