Factors when measuring social media

If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you may have been aware of Brand Bowl (#brandbowl) – a movement fueled by social media enthusiasts who tweet their opinions on the TV ads that air during the Super Bowl.  (Brand Bowl is a partnership among Mullen, Radian6 and Boston.com)  What was derived from all that tweeting was the best […]