Over the last few weeks, I’ve received notice from both LinkedIn and Kred (it’s kind of like Klout) that I am part of the top 1 percent of their users. My LinkedIn profile was among the top 1 percent viewed. I am a top 1 percent influencer on Kred. Yeah me…
Viral Ads and Coke’s Big Game Ad Campaign
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on the first try, or on subsequent tries. One viral video does not another make. Viral is tough, nay impossible to plan for. But that doesn’t mean you can’t add the elements of viral success to your marketing plans. Let’s look at something like […]
Standards
When You Can’t Fix Your Website
The Impact of Public Relations
When Peter Shankman sold Help a Reporter Out (HARO) to Vocus, I assumed we’d see more ads for Vocus in the three-times a day newsletter we get with reporter requests. We do. Overall, they seem to be good HARO “parents”. The new editorial staff seems to be nice and funny and competent, giving Peter time to roam the earth, speaking at various functions. (I ran into him, via FourSquare a couple weeks ago in Chicago.) But today’s ad in the […]
The World Summit on Innovation and Entrepreneurship: The Ladies Room
From the World Summit on Innovation and Entrepreneurship
Amanda Palmer IS Paying Her Musicians
In the music world, there was big controversy over Amanda Palmer’s invitation to musicians to play with her, onstage, during her tour, gratis — beer and high-fives aside. Roundly criticized by some, local musicians (including my husband), signed up in droves, hoping for the chance to add to the “big noise”. (She’s since rethought her stance and is now offering pay. I hope budget considerations don’t limit how widespread the opportunity will be.)
LinkedIn Skills and Expertise Endorsements
Some of you may have already received emails telling you one of your LinkedIn connections has “endorsed” you or you may have also noticed that when you visit a connection’s page on LinkedIn, you are given the option of endorsing them for either their chosen skills or for another skill you think they have.