Accounting Management Solutions provides part-time and interim CFOs, controllers and accounting professionals for companies and nonprofits. The goal was to demonstrate the deep affinity and connection to the nonprofit client base while not alienating the for-profit clients and prospects. We worked with an outside designer and website developer to create the elements for the project: 1. A simple submission page for the nonprofits to use to submit their information electronically. 2. A tastefully designed display page for the nonprofit profiles. […]
Mass Innovation Nights, our own project
Our founder created Mass Innovation Nights initially as a way to drive foot traffic to the Charles River Museum of Industry and Innovation in Waltham, and to create a new “community” for the museum with local entrepreneurs. By offering a free product launch party, she enticed product marketers to jointly create a popup event where networkers and social media savvy folks could congregate (instant event.) The location benefits from the social media visibility and foot traffic. The grass roots style events […]
Restaurant Sciences: Data Driven PR Campaign
Restaurant Sciences was a startup focused on providing syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company was purchased by its largest competitor in 2014 in an investor driven buy-out. The company delivered market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as the broader industry they serve. Restaurant Sciences transformed over $1 billion per month in […]