Women Entrepreneurs in 2010

This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business.  (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.)  I have to admit to being torn about being identified as a female entrepreneur.  I wonder if  this is a dated concept or if there is really and truly a unique set of […]

The New Power of the Press

Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe.  (You can read about the dinner itself on my other blog on Mass Innovation Nights.  Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.) 

The Carlton Internship Methodology

Over the years I have had dozens of interns, probably hundreds, from colleges all over New England.  Sometimes I have had one intern at a time.  Other times I have had up to nine interns working for me simultaneously.  I’m still in touch with lots of my former interns – some of them, more than 20 years later.  They are a great group of people and I am honored I got to work with them. Over the years I have […]

Ford Tweetup – Lessons Learned

This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons […]

Where Did All the Staff Reporters Go?

Reading the physical paper is a vastly different experience than reading the same stories online.  Not saying it is better — just different.  And that difference told a very interesting story at the Boston Globe recently. One way reading a physical paper is different from reading online is being able to see at a glance all the stories on a page — and not just the headlines and the links, but the whole story, bylines and all.  In this case, […]

Who Cares What TechCrunch Thinks About Embargoes?

Last week I was a guest on PTV Live (Permission TV’s weekly Internet show).  True to form, some of the most interesting conversations started before the cameras were rolling.  I have a feeling I’ll be rolling out a number of blog posts based on those exchanges. Here’s the first:  Who cares what Michael Arrington says? (I know, I know…last year’s news but knowing your history never hurts.)

Are You Prepared to Present?

As you probably know by now, I created a monthly product launch party and networking event called Mass Innovation Nights.  It’s a free opportunity for innovators and inventors of every kind to launch their products in front of social media enthusiasts and get some visibility.  Before I dive in on this topic, I want to make sure everyone understands that this blog post is NOT referring to the presenters at my event because, unfortunately, I’ve never actually SEEN any of […]

Why Sisters are Good Things

My two boys know my brother as the slightly crazy, lots of fun, fishing buddy, car racing and car dealing Uncle Dan.  Uncle Dan is the general manager of Salisbury Chevrolet, a GM dealership in upstate New York.

Economic Conditions Demand Flexible Thinking

I live in Lexington, MA.  The town was recently cited as one of the most walkable Boston suburbs.  Downtown has been a bit torn up for the last year or so as the Battle Green Inn was torn down and a new complex with condos and retail space is going up in its stead.  It all looks like it is going to be beautiful when it is done.