Does your Website Pass the Test? QUIZ

Answer These 10 Questions to Find Out

Your website is often the first impression your business makes—so is it saying the right things? Whether you’re a solo entrepreneur, a startup founder, or running a growing small business, your website should be working for you, not against you.

At Carlton PR & Marketing, we help businesses like yours build and maintain websites that are modern, functional, and aligned with your brand. Not sure if your site is up to par? Take our quick 10-question quiz to find out your website health score.

How to Calculate your Score

Answer each question with a Yes or No. For every No, give yourself 1 point. If you score 5 or more, it might be time for a refresh.


Website Health Quiz

1. Is your contact information easy to find on every page?
Why it matters: If visitors can’t reach you quickly, they’ll move on—fast. Your contact info should be in your header, footer, and a dedicated contact page.
Pro Tip: Add clickable phone numbers and email addresses for mobile users. It’s a small touch that makes a big difference.


2. Do you have a clear and simple navigation menu?
Why it matters: Confused visitors don’t convert. A clean, intuitive menu helps users find what they need without frustration.
Pro Tip: Stick to 5–7 top-level items. Use dropdown options sparingly and label everything clearly—no clever names that hide what you actually do.


3. Is your website mobile-friendly and responsive?
Why it matters: Over 60% of web traffic comes from mobile devices. If your site isn’t responsive, you’re losing leads.
Pro Tip: Test your site on multiple devices. Google’s Mobile-Friendly Test is a great free tool to start with.


4. Do all your links and buttons work properly?
Why it matters: Broken links scream “outdated” and hurt your credibility—and your SEO.
Pro Tip: Use tools like Broken Link Checker or Screaming Frog to scan your site regularly.


5. Is your branding consistent across your website and social media?
Why it matters: Consistency builds trust. If your logo, colors, or tone change from platform to platform, it confuses your audience.
Pro Tip: Create a simple brand style guide—even a one-pager—to keep everything aligned. Consider Canva, which has free templates, to make it even easier.


6. Do you have an interest or contact form that actually works?
Why it matters: Forms are your lead capture engine. If they’re broken or confusing, you’re leaving money on the table.
Pro Tip: Keep forms short—name, email, and one optional message field is often enough. And always test them monthly! Most website builders have a built-in option to get you started.


7. Is your domain name consistent with your business name and social handles?
Why it matters: A mismatched domain can make your business look less legitimate. Consistency makes you easier to find and remember.
Pro Tip: If your ideal domain isn’t available, try adding a location or service keyword to stand out.


8. Are your services or products clearly explained?
Why it matters: Visitors should know what you do within 5 seconds of landing on your site. Clarity converts.
Pro Tip: Use bullet points, icons, and short paragraphs. Avoid jargon—write like you’re talking to a smart friend and think like a customer.


9. Is your site loading in under 3 seconds?
Why it matters: Speed affects everything—user experience, SEO, and bounce rates. A slow site can cost you leads.
Pro Tip: Compress images, use caching, and consider switching to a faster host if needed. Tools like GTmetrix or PageSpeed Insights can help.


10. Have you updated your content in the last 6 months?
Why it matters: Fresh content signals that your business is active and engaged. It also helps with SEO.
Pro Tip: Set a quarterly reminder to review your homepage, services, and blog. Even small updates count.


Your Score

  • 0–2 points: Your site is in great shape! Keep it up.
  • 3–4 points: A few tweaks could make a big difference.
  • 5+ points: Time for a refresh! Your website might be holding your business back.

Need Help?

If your score suggests it’s time for a refresh, don’t worry—you’re not alone. At Carlton PR & Marketing, we specialize in helping entrepreneurs and businesses like yours build healthy websites that work. Whether you need a full redesign or just a few updates, we’re here to help.

👉 Connect with us to schedule a free consultation.

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