Answer These 10 Questions to Find Out
Your website is often the first impression your business makes—so is it saying the right things? Whether you’re a solo entrepreneur, a startup founder, or running a growing small business, your website should be working for you, not against you.
At Carlton PR & Marketing, we help businesses like yours build and maintain websites that are modern, functional, and aligned with your brand. Not sure if your site is up to par? Take our quick 10-question quiz to find out your website health score.
How to Calculate your Score
Answer each question with a Yes or No. For every No, give yourself 1 point. If you score 5 or more, it might be time for a refresh.
Website Health Quiz
1. Is your contact information easy to find on every page?
Why it matters: If visitors can’t reach you quickly, they’ll move on—fast. Your contact info should be in your header, footer, and a dedicated contact page.
Pro Tip: Add clickable phone numbers and email addresses for mobile users. It’s a small touch that makes a big difference.
2. Do you have a clear and simple navigation menu?
Why it matters: Confused visitors don’t convert. A clean, intuitive menu helps users find what they need without frustration.
Pro Tip: Stick to 5–7 top-level items. Use dropdown options sparingly and label everything clearly—no clever names that hide what you actually do.
3. Is your website mobile-friendly and responsive?
Why it matters: Over 60% of web traffic comes from mobile devices. If your site isn’t responsive, you’re losing leads.
Pro Tip: Test your site on multiple devices. Google’s Mobile-Friendly Test is a great free tool to start with.
4. Do all your links and buttons work properly?
Why it matters: Broken links scream “outdated” and hurt your credibility—and your SEO.
Pro Tip: Use tools like Broken Link Checker or Screaming Frog to scan your site regularly.
5. Is your branding consistent across your website and social media?
Why it matters: Consistency builds trust. If your logo, colors, or tone change from platform to platform, it confuses your audience.
Pro Tip: Create a simple brand style guide—even a one-pager—to keep everything aligned. Consider Canva, which has free templates, to make it even easier.
6. Do you have an interest or contact form that actually works?
Why it matters: Forms are your lead capture engine. If they’re broken or confusing, you’re leaving money on the table.
Pro Tip: Keep forms short—name, email, and one optional message field is often enough. And always test them monthly! Most website builders have a built-in option to get you started.
7. Is your domain name consistent with your business name and social handles?
Why it matters: A mismatched domain can make your business look less legitimate. Consistency makes you easier to find and remember.
Pro Tip: If your ideal domain isn’t available, try adding a location or service keyword to stand out.
8. Are your services or products clearly explained?
Why it matters: Visitors should know what you do within 5 seconds of landing on your site. Clarity converts.
Pro Tip: Use bullet points, icons, and short paragraphs. Avoid jargon—write like you’re talking to a smart friend and think like a customer.
9. Is your site loading in under 3 seconds?
Why it matters: Speed affects everything—user experience, SEO, and bounce rates. A slow site can cost you leads.
Pro Tip: Compress images, use caching, and consider switching to a faster host if needed. Tools like GTmetrix or PageSpeed Insights can help.
10. Have you updated your content in the last 6 months?
Why it matters: Fresh content signals that your business is active and engaged. It also helps with SEO.
Pro Tip: Set a quarterly reminder to review your homepage, services, and blog. Even small updates count.
Your Score
- 0–2 points: Your site is in great shape! Keep it up.
- 3–4 points: A few tweaks could make a big difference.
- 5+ points: Time for a refresh! Your website might be holding your business back.
Need Help?
If your score suggests it’s time for a refresh, don’t worry—you’re not alone. At Carlton PR & Marketing, we specialize in helping entrepreneurs and businesses like yours build healthy websites that work. Whether you need a full redesign or just a few updates, we’re here to help.
👉 Connect with us to schedule a free consultation.
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