If you have done any research into marketing, you may have heard of the 7-touch point rule. This is the idea that it takes at least seven interactions to grab someone’s attention enough to make them convert or purchase your offering.   But how do you make those touches count? The answer is branding.  A consistent brand goes far beyond design. It encompasses your messaging, core values, target audience personas, and more. Unfortunately, many businesses jump into marketing without this crucial foundation […]