Picture this — a great conversation with a new client. Wonderful meeting of the minds. They think you’re so “innovative” and “creative.” Cough. Not really. You’re faking it.
Dear Las Vegas Tourism Team
Cast Covers and Marketing
There’s a common argument among PR and marketing people: is the most effective marketing and messaging created by those who use the product? For example, should you stack your dating website marketing team with young singles? Should your beard trimmer PR team be populated with hirsute men? Or can any good marketer come up with the goods?
The Spammers are Winning
How to Get Comments on Your Blog
Hundreds of blog posts have been written about how to get people to comment on your blog. In today’s social media happy world, often it is easier for people to click a button, share the post on their social media pages (retweet it, share it on LinkedIn or Facebook) and comment on it there. Having comments on your blog is not an imperative – a blog without comments may have been shared on Twitter hundreds of times and only the […]
Today’s Marketing Cookie: An Example of Win-Win Marketing
Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.
Boston’s Innovation Connector BREW Cruise
Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise on Thursday, August 1! This will be an exciting opportunity to connect with local entrepreneurs and innovators while enjoying an after work cruise around Boston Harbor. Boston Event Guide and the Society of Young Professionals are offering the cruise as part of their Rush Hour After Work Cruise Series. Event […]
Hello Again: Co-marketing with Lincoln Motor Co
Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise. One industry that does a fabulous job of co-marketing is the automotive industry. Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston. We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space […]
Here Come ‘Da Judge: One Way to Learn About New Marketing Tools
Your Website: The Press Room
Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours. As our technology use increased, we started putting press kits on CDs. Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable […]