Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.
Boston’s Innovation Connector BREW Cruise
Our monthly event, Mass Innovation Nights, and our annual celebration of Boston’s entrepreneurial scene, BREW (Boston Region Entrepreneurship Week), are teaming up with MassConnect for Boston’s Innovation Connector BREW Cruise on Thursday, August 1! This will be an exciting opportunity to connect with local entrepreneurs and innovators while enjoying an after work cruise around Boston Harbor. Boston Event Guide and the Society of Young Professionals are offering the cruise as part of their Rush Hour After Work Cruise Series. Event […]
Hello Again: Co-marketing with Lincoln Motor Co
Co-marketing, cross-promoting or joint marketing programs are a time-honored tradition and one we have seen on the rise. One industry that does a fabulous job of co-marketing is the automotive industry. Over the last few weeks, as Mass Innovation Nights (our innovation/entrepreneurial minded alter-ego), we’ve been working with Lincoln Motor Cars as they bring their multi-city “Hello Again!” tour to Boston. We’re thrilled to be able to showcase several Mass Innovation Nights products in the Boston Hello Again Hub space […]
Here Come ‘Da Judge: One Way to Learn About New Marketing Tools
Your Website: The Press Room
Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours. As our technology use increased, we started putting press kits on CDs. Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable […]
Secrets From the First Social Media Marketing World Conference
Last week we sent Carlton PR & Marketing social media manager Elise off to the Social Media Marketing World Conference. Secrets from the First Social Media Marketing World Conference By Elise V. Englander (@elise29) The first Social Media Marketing World (#SMMW13) conference was held in San Diego last week. Imagine over 1100 social media enthusiasts from all over the world in one location. The place was buzzing!
Marketing Automation Software – Using Product Data to Trigger Nurture Emails Can be Tricky
Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation If you are using product data, for example, from a freemium or free trial, to trigger a lead nurture program, and you have a multi-step registration process, watch out for data delays. Check to see how long it takes for all of the required data to appear in the marketing automation software (MAS).
Marketing Automation Software – What to Know Before You Buy
Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation I’ve been talking to several marketing VPs and directors who’ve been using marketing automation software (MAS) – something like Marketo or Eloqua – and the consensus is that these tools are not easy to use and need a dedicated resource, like a marketing operations specialist or manager, and quite often ongoing consulting help from the MAS vendor.
Are you part of the LinkedIn 1 Percent?
Viral Ads and Coke’s Big Game Ad Campaign
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on the first try, or on subsequent tries. One viral video does not another make. Viral is tough, nay impossible to plan for. But that doesn’t mean you can’t add the elements of viral success to your marketing plans. Let’s look at something like […]