It happened again this week. A prospective client admitted they can’t make changes to their website. Not without sending out the changes. To a developer. Who costs big bucks. And who MIGHT get to the project before the end of the year.
Amanda Palmer IS Paying Her Musicians
In the music world, there was big controversy over Amanda Palmer’s invitation to musicians to play with her, onstage, during her tour, gratis — beer and high-fives aside. Roundly criticized by some, local musicians (including my husband), signed up in droves, hoping for the chance to add to the “big noise”. (She’s since rethought her stance and is now offering pay. I hope budget considerations don’t limit how widespread the opportunity will be.)
LinkedIn Skills and Expertise Endorsements
Some of you may have already received emails telling you one of your LinkedIn connections has “endorsed” you or you may have also noticed that when you visit a connection’s page on LinkedIn, you are given the option of endorsing them for either their chosen skills or for another skill you think they have.
What do you get when you combine creativity, social media marketing and fresh fruit?
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]
How to Get Major Media Coverage for Your Startup
If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.
How to Send Tweets to LinkedIn Now that Twitter and LinkedIn Aren’t Connected
If you had previously connected your LinkedIn and Twitter accounts and relied on Tweets to populate your LinkedIn statuses, you have probably already noticed (or read the LinkedIn email informing you) that after two years, Twitter has cut the cord and Tweets no longer appear on LinkedIn. (Previously, you could easily set up your accounts to do this.)
Blogging and Habits. Craigslist and Kayaks.
We often suggest that clients have 3 months of blog content teed up and ready to go before they go live with a blog. We “test” blogging readiness with micro-blogging platforms like Twitter, Pinterest and LinkedIn. If you can keep those going, you have a better chance at keeping a blog alive. Like plants and puppies, blogs need constant love and attention to keep growing and thriving.
TEDx Somerville Music Marketing
Internet Marketing Boot Camp
Today (Saturday, March 3, 2012) the Microsoft NERD is playing host to a big crowd of entrepreneurs taking advantage of an Internet Marketing Boot Camp. The event, organized by our friends at Boston SEO Experts, is a free event and offers presentations on Search Engine Optimization, Social Media Marketing and Public Relations, and then a series of workshops.
Mass Innovation Nights – NERD style
Last night marked Mass Innovation Night’s 35th event (one more and it turns 3!) and this one, like the many before, was an evening full of networking and creating buzz about local innovation! The Microsoft NERD Center hosted last night’s event and gave guests a direct view of Boston’s shimmering skyline. There was a great turnout and a lot of excitement generated about the ten companies featured! People were continuing to file in as the presentation began. The top four […]