From one-woman businesses to giant corporations, every organization should have a brand kit. They define your brand identity and are essential for keeping your marketing efforts consistent, recognizable, and appealing to your target audience. What you’ll find in this article: What a brand kit is and why it’s important to have one The role of a brand kit in marketing and public relations What goes into a brand kit, from typography and colors to logo guidelines When to create your […]
Press releases can help get the attention of key journalists, advance your story, or drive visibility. What they can’t do – is work magic!
If you have done any research into marketing, you may have heard of the 7-touch point rule. This is the idea that it takes at least seven interactions to grab someone’s attention enough to make them convert or purchase your offering. But how do you make those touches count? The answer is branding. A consistent brand goes far beyond design. It encompasses your messaging, core values, target audience personas, and more. Unfortunately, many businesses jump into marketing without this crucial foundation […]