I spent a couple of hours yesterday hanging out in Harvard Square waiting for my older son to finish a Boy Scout merit badge “camp.” I did what I usually do when I have time on my hands, headed for the bookstore. (In this case, the Harvard Coop.) I had a list of books that I have been meaning to pick up and random browsing in a bookstore is one of my favorite hobbies — not an inexpensive hobby. I […]
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t.
Un-natural Acts: Pumping up the Volume on Social Networks
I was reading Chris Brogan’s Blog — always highly recommended — and one of his recent posts, Quid Pro No, got me thinking about how some social networking websites are un-naturally inflating their user numbers by creating an environment where reciprocal friending is de rigueur. Everything from address scraping to spammy auto-tweeting when your friends sign up, to old-fashioned guilt is used to get you to sign-up for sites you never intend to visit again.