Yes, yes, there are media databases and it is possible to start this kind of a project using one but frankly, you are just going to have to go back through it and do this work anyway. Plus you are paying big bucks for that database access and the temptation is to not do the research to confirm that the names that turn up are really your best targets. (And then you can find yourself in the embarrassing situation of […]
Who Cares What TechCrunch Thinks About Embargoes?
Last week I was a guest on PTV Live (Permission TV’s weekly Internet show). True to form, some of the most interesting conversations started before the cameras were rolling. I have a feeling I’ll be rolling out a number of blog posts based on those exchanges. Here’s the first: Who cares what Michael Arrington says? (I know, I know…last year’s news but knowing your history never hurts.)
Why Sisters are Good Things
Marketing Elephants
Old School PR – Is it Dead?
I started working in PR back “in the day.” I make interns giggle when I tell them about editing press releases by crossing out letters and words, using White-out and actually taping pieces of paper together to add additional information. We usually sent press release drafts to clients via courier or the mail.