From one-woman businesses to giant corporations, every organization should have a brand kit. They define your brand identity and are essential for keeping your marketing efforts consistent, recognizable, and appealing to your target audience. What you’ll find in this article: What a brand kit is and why it’s important to have one The role of a brand kit in marketing and public relations What goes into a brand kit, from typography and colors to logo guidelines When to create your […]
Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000. (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month? Here, take my hand and let me pull you up.) The post examined how an Internet sensation gets started.
When Peter Shankman sold Help a Reporter Out (HARO) to Vocus, I assumed we’d see more ads for Vocus in the three-times a day newsletter we get with reporter requests. We do. Overall, they seem to be good HARO “parents”. The new editorial staff seems to be nice and funny and competent, giving Peter time to roam the earth, speaking at various functions. (I ran into him, via FourSquare a couple weeks ago in Chicago.) But today’s ad in the […]
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. Is this tool a potential time waster instead of a useful tool? Quora is coming into its own lately and so I’ve started investigating it […]
When sleep doesn’t come right away, I often watch movies on TV, catching bits and pieces of them, rarely watching a movie from start to finish. Hence, it often takes months before I see all of a movie, if ever. I’ve seen snatches of the 2008 film Bottle Shock, the mostly true story of how Napa Valley took on the French wine industry in 1976. It makes for an entertaining take on the vintner wars, even when you know it […]