I remember graduating from college in 1991 and walking the streets of New York City looking for a job because I was convinced New York was where I belonged. I’d open newspaper after newspaper hoping to find anything that would pay a reasonable salary – which at that time hovered under $20,000/year. Imagine. Living in Manhattan and making less than $20,000/year. I sound like your grandmother, right? I didn’t last long in Manhattan – Boston beckoned me home.
Rest assured email is alive and well
For years I’ve supported and encouraged inbound marketing efforts, as I’ve seen with my own eyes the benefits of community, engagement, and reciprocation of great content. Channels have opened up to allow businesses to effectively reach their target markets without slaying the marketing budget with big spends like TV and magazine ads.
SIIA’s NetGain – a look at content and technology
As a marketer, content is the new black. OK, content for a marketer has always been the new black – brochures, advertisements, radio spots, billboards, flyers have all be based on messaging and information (i.e. content). But what has clearly changed over the past decade or so is the way in which content is created and disseminated. While there is still a place for whitepapers, brochures and email campaigns for some businesses, there is also a place for Facebook posts, […]
Will a Product Trial Work for You?
Sampling and free trials are a marketing programs staple, especially for consumables. The hope is that you’ll like whatever it is enough to come back and buy it. Free samples are also wonderful when you’ve done something so different that it is hard to describe or get people to understand the difference between what you have and the ordinary product.
Sentiment Symposium 2011 – A Marketer’s View
I had the good fortune of being involved with the 2nd Annual Sentiment Analysis Symposium in New York on April 12. This event, hosted and chaired by Seth Grimes of Alta Plana, brings together the users, creators and providers of sentiment technology to discuss trends and share real-world implementation of sentiment analysis.
Words with Friends – Connection Tool
Creating a New Tagline
That’s Not Marketing
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from the four companies (all told, probably over a 1000 hires coming this year from the group). I particularly liked it when the CEOs asked each […]
When to Send Out Your Press Release
Hey BostInnovation, Over Here
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.