Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation If you are using product data, for example, from a freemium or free trial, to trigger a lead nurture program, and you have a multi-step registration process, watch out for data delays. Check to see how long it takes for all of the required data to appear in the marketing automation software (MAS).
Marketing Automation Software – What to Know Before You Buy
Guest Post by Kathy Lamphier, Marketing Programs Manager, Demand Generation I’ve been talking to several marketing VPs and directors who’ve been using marketing automation software (MAS) – something like Marketo or Eloqua – and the consensus is that these tools are not easy to use and need a dedicated resource, like a marketing operations specialist or manager, and quite often ongoing consulting help from the MAS vendor.
Are you part of the LinkedIn 1 Percent?
Viral Ads and Coke’s Big Game Ad Campaign
I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on the first try, or on subsequent tries. One viral video does not another make. Viral is tough, nay impossible to plan for. But that doesn’t mean you can’t add the elements of viral success to your marketing plans. Let’s look at something like […]
Standards
When You Can’t Fix Your Website
The Impact of Public Relations
When Peter Shankman sold Help a Reporter Out (HARO) to Vocus, I assumed we’d see more ads for Vocus in the three-times a day newsletter we get with reporter requests. We do. Overall, they seem to be good HARO “parents”. The new editorial staff seems to be nice and funny and competent, giving Peter time to roam the earth, speaking at various functions. (I ran into him, via FourSquare a couple weeks ago in Chicago.) But today’s ad in the […]
The World Summit on Innovation and Entrepreneurship: The Ladies Room
From the World Summit on Innovation and Entrepreneurship
Amanda Palmer IS Paying Her Musicians
In the music world, there was big controversy over Amanda Palmer’s invitation to musicians to play with her, onstage, during her tour, gratis — beer and high-fives aside. Roundly criticized by some, local musicians (including my husband), signed up in droves, hoping for the chance to add to the “big noise”. (She’s since rethought her stance and is now offering pay. I hope budget considerations don’t limit how widespread the opportunity will be.)