Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from the four companies (all told, probably over a 1000 hires coming this year from the group). I particularly liked it when the CEOs asked each […]
Factors when measuring social media
If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you may have been aware of Brand Bowl (#brandbowl) – a movement fueled by social media enthusiasts who tweet their opinions on the TV ads that air during the Super Bowl. (Brand Bowl is a partnership among Mullen, Radian6 and Boston.com) What was derived from all that tweeting was the best […]
Allow me to introduce myself
Content Creation for Everyone
Content Creation for Everyone Not everyone is a Writer with a capital W. Not everyone can easily take the information in their heads and turn it into words on paper. But often people who don’t think of themselves as writers have wonderful information and knowledge that could and should be shared with others. An article or blog post can be one way to do that. We frequently work with companies and individuals who have wonderful knowledge “trapped between two ears.” […]
SEO and Press Releases
Homework for My Social Media Students
As many of you know, I sometimes teach social media seminars through the local community education program (as well I do private social media “tutoring.” I have classes coming up in 2011 in Twitter and using social media to promote your blog.) Many people benefit enormously from seeing someone else doing it and explaining it, more than reading a book or any of the numerous blogs out there — but there are wonderful books and blogs out there. This blog […]
Location-based Social Media for Good
While reading the Boston Sunday Globe, I was struck by an article about the lack of maps of the handicapped parking spaces in Boston and Cambridge. Anything location-oriented seems like a problem that could be solved by one of the location-based social media tools. Hey, SCVNGR or FourSquare — what do you think? I would think you could enlist your users to mark all those spots and offer a digital map. Show us you are about more than just games.
How Others See Us
Who Are Your People?
Local entrepreneur and innovator Bill Warner is an important resource for startups in the Boston market. He blogs, tweets and speaks on topics of interest to the young startups. One of Bill Warner’s queries from his presentation about How to Build Your Startup from the Heart has taken on new meaning for me lately. One of the questions he asks is “Who are your people — the people for whom you invent or create?”
Testing, Grading and Analyzing Your Website
I am responsible for multiple websites. Some of these are my own properties, and other are client sites. Rarely do I have the luxury of building a website from the ground up — usually I am dealt a website and a budget (low to non-existent) and have to figure out how to reach my goals with these tools and constraints. I end up using a lot of different tools to measure my websites’ effectiveness and help me make the sites […]