What I Learned on my Summer Vacation

Posted on July 14, 2009 by Bobbie Carlton

Just got back from Vermont (we go every year) where I spent a week kayaking, canoeing, sailing, bike riding, etc. Here’s what I learned:

Book Mashup: Saving the World at Work and Buy-ology

Posted on June 24, 2009 by Bobbie Carlton

I frequently perform printed word mashups — simultaneously reading two or more books. A recent side-by-side is Saving the World at Work by Tim Sanders and Buy-ology by Martin Lindstrom.

The Evil Genius that is Peter Shankman

Posted on May 28, 2009 by Bobbie Carlton

In the comic books, the mad scientist is intent on taking over the world through devious means. Some nefarious plot will lead to utter chaos and ruination for the good guys and a world controlled by the evil genius. Sometimes, you get the world domination play in real life.

This is a Job for Mythbusters

Posted on May 15, 2009 by Bobbie Carlton

I’m running my fingers through my hair and trying to decide if I’ve been a victim of a drive-by marketing campaign.

What’s Your Company’s Appetite for Coopetition?

Posted on April 27, 2009 by Bobbie Carlton

I frequently perform printed media mashups — I read more than one book simultaneously. Currently I am reading John Kaos’ Innovation Nation and Jeff Howe’s Crowdsourcing. The two books complement each other and got me thinking about coopetition, working with your competitors.

Marketing Elephants

Posted on April 6, 2009 by Bobbie Carlton

I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.

Is Social Media Making Us Nicer?

Posted on March 31, 2009 by Bobbie Carlton

Last week I heard that BzzAgent was offering space in its offices to entrepreneurs, start-ups and those out-of-work. The offer and the BBJ story link were widely re-tweeted. This isn’t the first story I’ve heard recently about companies/individuals “bunking together” during these tough times. Noobpreneur had a post earlier this month about how small businesses could collaborate in order to survive. Meanwhile, every list of Twitter Tips and Twitter Rules reads like they are written by overzealous Boy Scouts — […]