I used to use the circus as a device to explain marketing to people. Here’s marketing by way of the Big Top.
The Business Value of Twitter
A friend recently asked me to help her demonstrate the business value of social networking (particularly Twitter) to a potential client. I started off the way any reporter might tackle the job, I tweeted the question, asking for opinions and searched Twitter for references to “business value of Twitter.”
Is Social Media Making Us Nicer?
Last week I heard that BzzAgent was offering space in its offices to entrepreneurs, start-ups and those out-of-work. The offer and the BBJ story link were widely re-tweeted. This isn’t the first story I’ve heard recently about companies/individuals “bunking together” during these tough times. Noobpreneur had a post earlier this month about how small businesses could collaborate in order to survive. Meanwhile, every list of Twitter Tips and Twitter Rules reads like they are written by overzealous Boy Scouts — […]
Last Night They Paid Me in Pizza
When you are what you sell — as most services are — you often find yourself being asked to help out. Which is totally cool — I really don’t have the financial wherewithal to make big donations to my favorite charities or my friends’ projects, but I can help out, applying my expertise in PR/marketing and social media.
What is Mass Innovation Nights?
Why Focus Groups Fail
Miffed with the Verizon FIOS Guy
New Book Recommendations for Marketing Folks
I read a lot. My husband reads a lot. My kids read a lot. Our house bulges with books. It is entirely possible to be killed by a collapsing pile of books in our house. I figure we single-handedly kept particular bookstores afloat as long as we could. (Sadly, Lexington, MA recently lost its two downtown bookstores — I guess we weren’t buying enough books lately.)