You created the best thing since sliced bread and you want everyone to know. Once the word is out, you figure the world will beat a path to your door and you’ll be living the good life on some remote island…that you own. Or maybe it isn’t your new product. You are the product manager. Or the PR person. Or the agency person. You’re working for a big company that has something cool and unique to offer.
The Kitchen Table Survey
When you “own” one of the target market, kid, spouse, room-mate, you too have the ability to do a “Kitchen Table Survey.” Beware attributing any great insight into the KTS because your version of the KTS-ee may be unique (i.e. not representative of the entire target market, or, in the KTS vernacular “weird.”)
Follow up on my MediaPost Article
Today, I had the honor of one of my articles appearing on MediaPost. I mean it when I say “honor” as I have found the MediaPost newsletters and websites to be populated with some of the most generally useful articles. (There are also some other great sites out there too but I find myself coming back to MediaPost time and time again.)
It’s a contest for a good cause
PR Is Not Just Media Relations
Twitter Contests? Giving Away Tix for Waltham Food and Wine Festival
Marketing to kids? Understand COPPA
Last night I had the rare opportunity to chat with another kid marketer in the Boston area about social networks for kids, online communities for kids, privacy,and COPPA (Children’s Online Privacy and Protection Act). I say ‘rare’ because Boston isn’t really considered a mecca for consumer brands much less kid-focused brands and properties. We’re here but our density is low.
Start-up Sanity Check
It happened again. I spent two hours last night catching up with a dear friend/former colleague whom I haven’t spoken with in a couple years. (We, like many people, recently re-connected on Facebook.) And I got to hear another fascinating business idea. In the last two months, I have been honored to be part of 6 such conversations. They are invariably fascinating and I learn something new with each one.