While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer:
Why Dennis Keohane Joining Pando is So Exciting… for me
I first met Dennis Keohane when he was writing for VentureFizz. A veritable one-man show, he was turning out great feature local tech and startup feature stories for our friend, Keith Cline, and helping to turn VentureFizz into much more than a nice local calendar and job board. Then he moved on to the Globe and Beta Boston, and continued to turn out great stories about local companies. Now it’s been announced that as of the end of the month, […]
How to get more speaking opportunities
Confessions of an Innovation Faker
Naked Christmas (Story told to the best of my recollection in honor of Eric Lundquist.) It was 1996 and I was pregnant. Too pregnant to fly to the annual company holiday party. (We kept trying to call it “holiday” party but it kept coming out “Chris-holiday”.) The morning after, bright and early, I was in the office and my phone rang. Eric Lundquist from PC Week (eWeek was still PC Week then) was on the line.
Potato Salad and Crowdfunding Virality
Kickstarter did a great post on the Potato Salad project, examining how a rather unambitious project goes viral and rakes in more than $55,000. (And if you don’t know what I am talking about when I say “Potato Salad”, what deep dark dank hole have you been crouching in for the past month? Here, take my hand and let me pull you up.) The post examined how an Internet sensation gets started.
Your Website: The Press Room
Back in the day we stuffed hundreds of press kits – folders with backgrounders, press releases, company founder biographies, photos to accompany the articles the reporters were writing. We brought boxes of them to trade shows and events, mailed them to reporters and analysts and carried them on press tours. As our technology use increased, we started putting press kits on CDs. Today, we’re killing far fewer trees because everything in that press kit is now online, emailed and downloadable […]
The Impact of Public Relations
When Peter Shankman sold Help a Reporter Out (HARO) to Vocus, I assumed we’d see more ads for Vocus in the three-times a day newsletter we get with reporter requests. We do. Overall, they seem to be good HARO “parents”. The new editorial staff seems to be nice and funny and competent, giving Peter time to roam the earth, speaking at various functions. (I ran into him, via FourSquare a couple weeks ago in Chicago.) But today’s ad in the […]
Working Together on Innovative Concepts – The Uber Post
What do you get when you combine creativity, social media marketing and fresh fruit?
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]