If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.
Remembering Peter
Opportunistic Public Relations: The Super Bowl Edition
SEO and Press Release Basics
How to Create a Media Alert
Seriously folks: Serious marketing for serious people
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…) But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself. Amusing and well done, it didn’t land him in the […]
The Secret Sauce
Every PR and Marketing firm has their own secret sauce. Their own special way of doing things. I was recently told that part of our secret sauce is that we ask really good questions. As part of the initial “getting to know you” process, we ask a lot of questions as we prepare to represent a company. And while this list may look long, this isn’t exhaustive.
Winning the Coverage Lottery
When to Send Out Your Press Release
Hey BostInnovation, Over Here
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.