If I had a dime for every startup who told me they wanted to “get major media coverage for their launch”, I wouldn’t be working for a living. In general, major media coverage comes from a sizable investment in marketing, public relations, and product development. You get major media coverage when you deserve it. However, here are just a few tricks and tips to try.
Or, conversely, funny marketing for funny people? Last week I participated in a pitch contest event run by The Capital Network. Like most pitch events, most of the startup entrepreneurs were there for the connections and not really interested in the $100 gift card and bottles of wine prizes. (Although nice…) But one entrepreneur took the pitch to a whole different level with a song he composed and sang himself. Amusing and well done, it didn’t land him in the […]
Every PR and Marketing firm has their own secret sauce. Their own special way of doing things. I was recently told that part of our secret sauce is that we ask really good questions. As part of the initial “getting to know you” process, we ask a lot of questions as we prepare to represent a company. And while this list may look long, this isn’t exhaustive.
Again? Really? We’re having this conversation again? Hey BostInnovation – here are some of the posts and people’s thoughts from September 2009 when a Web Innovators Group panel made a similar suggestion to entrepreneurs (i.e. do PR yourself.) For the rest of you, BostInnovation is suggesting early stage startups try to do their own PR.