The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh fruit salad and dipped fruit, yum!
For this campaign, we decided to rely solely on the power of social media, bloggers and word of mouth. After researching several established bloggers in Massachusetts and New Hampshire we then began pitching the series of scavenger hunts. This campaign coincided with the launch of a brand new line of cupcake themed arrangements.
Those are pineapples shaped like cupcakes and dipped in white and regular chocolate, genius! The response was overwhelming. The bloggers were drooling over the cupcake arrangements, and they loved the creative scavenger hunt campaign.
The trick to achieving success with a social media marketing campaign like this is knowing the audience. Moms like Edible Arrangements because they are beautiful and fun gifts, the fresh fruit is something they feel good about serving their families and they can be delivered right to the recipient’s door! The bloggers ate up this campaign because they believed in the product (what kid, or adult, doesn’t love cupcakes?) and they enjoyed the idea of the scavenger hunt.
Stay tuned to @DoFruitNE for clues for the next hunt and continue reading for all of the details!
The scavenger hunt is on to decipher the clues and determine which Edible Arrangements store ‘Summer Strawberry’ is visiting. The scavenger hunt will only be taking place in Massachusetts and southern New Hampshire stores*. There will be four consecutive Wednesdays, from August 15-September 5, where ‘Summer Strawberry’ will be making an appearance during a pre-selected 2-hour time period.
Free Fruit and Fun!
Anyone who correctly deciphers the clues and finds ‘Summer Strawberry’ at the Edible Arrangements location within the designated 2-hour time period will receive free samples of smoothies, dipped fruit or fresh fruit salad. Want to win prizes? Commenting on this blog post with the correct address/ store location where you found ‘Summer Strawberry’ OR emailing a picture of ‘Summer Strawberry’ to email@example.com will enter you to win the grand prize, a $200 Amazon gift card, or one of four arrangements!** Doing both will get you two entries! If you are on Twitter and follow @DoFruitNE, tweeting a picture of ‘Summer Strawberry’ with a caption that includes the hashtag #ILoveFruit and will get you an additional entry. That is 3 chances to win!
Live too far from the selected store?
If you correctly decipher the clues but cannot make it to the selected location, you can still enter the contest by commenting the address/ store location of ‘Summer Strawberry’ on this blog post. Better yet, you can visit YOUR local Edible Arrangements during the pre-selected 2-hour time period and mention that you are there because of scavenger hunt and you will receive a 6-piece box of dipped fruit!
* The scavenger hunt and its affiliated promotions will only be taking place in Massachusetts and southern New Hampshire stores.
**Edible Arrangements and its public relations agency will not retain any email addresses during this promotion, other than to notify winners of the prizes awarded.