The auto-retweet button on Twitter could be killing the very thing that Twitter is known for — commentary and an open interchange of ideas.
Women Entrepreneurs in 2010
This coming week I am going to be part of a panel of local women entrepreneurs speaking about Women in Business. (This was organized by Andrea Paquette from the Lexington Community Education program where I regularly teach a class on using social media to market your business.) I have to admit to being torn about being identified as a female entrepreneur. I wonder if this is a dated concept or if there is really and truly a unique set of […]
The New Power of the Press
Last night I attended a dinner organized by local Innovation Economy “catalyst” Scott Kirsner, columnist for the Boston Globe. (You can read about the dinner itself on my other blog on Mass Innovation Nights. Since this is my blog for PR and Marketing people, I’ll look at the evening from a different perspective.)
PageRank for Dummies: 9 Deceptively Easy SEO Tricks
This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.
And I thought there was a recession going on
Gary Vaynerchuk is Paris Hilton
Friday night I went to a local Boston social media event hosted by Jeff Cutler and Mike Langford, two of my favorite Boston-area social media buddies. As far as I am concerned, Jeff and Mike could host a sandwich bag opening and I would be checking my red Franklin Covey planner for availability. And, I had heard so much about @GaryVee that I figured I had a good opportunity for a high value event. But I have to make a […]
The Carlton Internship Methodology
Over the years I have had dozens of interns, probably hundreds, from colleges all over New England. Sometimes I have had one intern at a time. Other times I have had up to nine interns working for me simultaneously. I’m still in touch with lots of my former interns – some of them, more than 20 years later. They are a great group of people and I am honored I got to work with them. Over the years I have […]
TGIFriday’s Fan Woody Fail
Brogan and Smith Use the Vowel Method
I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of Business Book Writing. Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t.
Ford Tweetup – Lessons Learned
This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!) The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive. (Boston’s event brought Corporate Counsel David Leitch out from Detroit.) There were lots of interesting PR, Social Media, events and business lessons […]