Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.
We often suggest that clients have 3 months of blog content teed up and ready to go before they go live with a blog. We “test” blogging readiness with micro-blogging platforms like Twitter, Pinterest and LinkedIn. If you can keep those going, you have a better chance at keeping a blog alive. Like plants and puppies, blogs need constant love and attention to keep growing and thriving.
Content Creation for Everyone Not everyone is a Writer with a capital W. Not everyone can easily take the information in their heads and turn it into words on paper. But often people who don’t think of themselves as writers have wonderful information and knowledge that could and should be shared with others. An article or blog post can be one way to do that. We frequently work with companies and individuals who have wonderful knowledge “trapped between two ears.” […]
There’s a new social media platform or tool born every 23 seconds (totally made up statistic but it sounds about right, doesn’t it?) When you make your living in the social media and marketing world, you need to be aware of the new but also beware of the distraction factor that could pull you off-course. Is this tool a potential time waster instead of a useful tool? Quora is coming into its own lately and so I’ve started investigating it […]
As many of you know, I sometimes teach social media seminars through the local community education program (as well I do private social media “tutoring.” I have classes coming up in 2011 in Twitter and using social media to promote your blog.) Many people benefit enormously from seeing someone else doing it and explaining it, more than reading a book or any of the numerous blogs out there — but there are wonderful books and blogs out there. This blog […]
This week I’ve been busy putting together various marketing plans for 2010. My simple nine-step action plan for increasing PageRank for one site is a lot more work than it sounds like. Can you spot the steps that will require practically full-time resources? Morale of the story: SEO, it’s real work.