From one-woman businesses to giant corporations, every organization should have a brand kit. They define your brand identity and are essential for keeping your marketing efforts consistent, recognizable, and appealing to your target audience. What you’ll find in this article: What a brand kit is and why it’s important to have one The role of a brand kit in marketing and public relations What goes into a brand kit, from typography and colors to logo guidelines When to create your […]
If your newsletter is being ignored, the problem probably isn’t with your software.
You don’t need to be a marketing pro to avoid these all-too-common mistakes.
An internship can open doors—or go nowhere. What will you do after day one?
A good photography plan will ensure your money and time are spent well and you have great pictures for years to come.
Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from the four companies (all told, probably over a 1000 hires coming this year from the group). I particularly liked it when the CEOs asked each […]
If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you may have been aware of Brand Bowl (#brandbowl) – a movement fueled by social media enthusiasts who tweet their opinions on the TV ads that air during the Super Bowl. (Brand Bowl is a partnership among Mullen, Radian6 and Boston.com) What was derived from all that tweeting was the best […]