Brogan and Smith Use the Vowel Method

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t.

Why Focus Groups Fail

Title aside, this is more of a book recommendation for marketing people.  Read The Drunkard’s Walk, How Randomness Rules Our Lives by Leonard Mlodinow.   A terrific discussion on randomness, chance and probability, this book can help marketers understand how numbers can be used and misused.