If your newsletter is being ignored, the problem probably isn’t with your software.
Email Newsletter Tips That Actually Move the Needle
DIY Marketing to Help (Not Hurt) Your Business
You don’t need to be a marketing pro to avoid these all-too-common mistakes.
You Got the Marketing Internship. Here’s How to Succeed at It.
An internship can open doors—or go nowhere. What will you do after day one?
How to get the most from your event photographer
A good photography plan will ensure your money and time are spent well and you have great pictures for years to come.
Confessions of an Innovation Faker
Today’s Marketing Cookie: An Example of Win-Win Marketing
Like most marketers, I am constantly on the lookout for and appreciate fine marketing wherever I see it. I love it when I see genius reflected in someone’s marketing tactics or strategies. I love to see entertaining and informative marketing programs, well-written copy, great images. They make me happy. Sound like a fortune cookie? It should — we’re talking about Today’s Marketing Cookie.
Are You Making Marketing Hard? (Iced Tea)
That’s Not Marketing
Yesterday I was a guest at the Massachusetts Technology Leadership Council’s annual meeting. (Thanks, IBM!) One of the panels was a terrific round-up of the CEOs and founders from four local innovation stars: iRobot, CSN Stores, Carbonite and TripAdvisor, moderated by Scott Kirsner of the Boston Globe. Good conversation and discussion of upcoming hiring from the four companies (all told, probably over a 1000 hires coming this year from the group). I particularly liked it when the CEOs asked each […]
Factors when measuring social media
If you happen to live in America, chances are you were aware of the big Super Bowl game on Sunday. If you were on Twitter during the Super Bowl, you may have been aware of Brand Bowl (#brandbowl) – a movement fueled by social media enthusiasts who tweet their opinions on the TV ads that air during the Super Bowl. (Brand Bowl is a partnership among Mullen, Radian6 and Boston.com) What was derived from all that tweeting was the best […]