TEDx Somerville Music Marketing

if you are not a frequenter of some of my other blogs, you might not know that I am spending today at TEDx Somerville, rejuvenating and getting my blog on from the Assembly Row Blogger’s Lounge.

One of the speakers, Brian Whitman, called his talk “Changing Music One Listener at a Time.”  His talk was focused on his work at MIT in teaching computers about music.

One part of his story harkens back to his days as a working musician.  After releasing an album of music he  used to go to record stores (dating himself) and move his music to the front of the bins.  “Maybe,” he thought, “if someone sees my music, they will buy it.”)  He recognizes that this isn’t really a marketing strategy.  Is your marketing strategy the equivalent of moving your music to the front of the bin?