The Carlton Internship Methodology

Over the years I have had dozens of interns, probably hundreds, from colleges all over New England.  Sometimes I have had one intern at a time.  Other times I have had up to nine interns working for me simultaneously.  I’m still in touch with lots of my former interns – some of them, more than 20 years later.  They are a great group of people and I am honored I got to work with them. Over the years I have […]

Just a game? The Quest for Innovation

On Friday I was part of a team involved in The Quest for Innovation — a unique initiative bringing together the New England innovation economy to celebrate entrepreneurship and innovative advances in Boston.  The  MassInno team — brought together under the flag of the innovation-focused event I run monthly in Waltham, was evenly divided between entrepreneurs and marketers — and we were able to do this with our team of 7 because some of the marketers are in the midst […]

TGIFriday’s Fan Woody Fail

I watch how the big boys play the marketing game.  Sometimes I learn stuff and sometimes I am not amused, nor impressed.  The recent campaign from TGIFriday’s, its let’s get 500,000 fans on Facebook project, is an example of the latter.

Brogan and Smith Use the Vowel Method

I just finished “Trust Agents” by Chris Brogan and Julien Smith and am happy to see they used the “Vowel Method” of  Business Book Writing.  Here’s how you write a truly terrific and useful business book using vowels — and based on some of the business books I’ve read, all business book writers should employ this method and far too many don’t.

Ford Tweetup – Lessons Learned

This week Jeff Cutler (@jeffcutler) and Christine Koh (@bostonmamas) were the oh-so-gracious hosts for the Boston #fordtaurus Tweetup (see the new Ford Taurus SHO and drive it!)  The local event was part of a grand tour (The Summer of Taurus) for the new cars, pairing the vehicles in different cities with local Twitterati/bloggers and a (semi-random) Ford executive.  (Boston’s event brought Corporate Counsel David Leitch out from Detroit.)  There were lots of interesting PR, Social Media, events and business lessons […]

Are You Prepared to Present?

As you probably know by now, I created a monthly product launch party and networking event called Mass Innovation Nights.  It’s a free opportunity for innovators and inventors of every kind to launch their products in front of social media enthusiasts and get some visibility.  Before I dive in on this topic, I want to make sure everyone understands that this blog post is NOT referring to the presenters at my event because, unfortunately, I’ve never actually SEEN any of […]

The Evil Genius that is Peter Shankman

In the comic books, the mad scientist is intent on taking over the world through devious means.  Some nefarious plot will lead to utter chaos and ruination for the good guys and a world controlled by the evil genius.  Sometimes, you get the world domination play in real life.