Viral Ads and Coke’s Big Game Ad Campaign

I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.”  Viral is hard.  Even people who have had viral success may not have had it on the first try, or on subsequent tries.  One viral video does not another make. Viral is tough, nay impossible to plan for.  But that doesn’t mean you can’t add the elements of viral success to your marketing plans.  Let’s look at something like […]

LinkedIn Skills and Expertise Endorsements

Some of you may have already received emails telling you one of your LinkedIn connections has “endorsed” you or you may have also noticed that when you visit a connection’s page on LinkedIn, you are given the option of endorsing them for either their chosen skills or for another skill you think they have. 

What do you get when you combine creativity, social media marketing and fresh fruit?

The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]

Mass Innovation Nights- Pizza, IZZE and Plenty of Innovation

Jen Kaye is a PR, marketing and social media professional. At Carlton PR and Marketing, Jen specializes in using both traditional and social media marketing techniques to gain coverage and spread awareness for companies and their products.  Can you believe last week was the 40th Mass Innovation Night on the books? Age sure isn’t slowing the event down as the IBM Innovation Center in Waltham was abuzz with excitement surrounding the local innovation on display. As always there was a great […]

Blogging and Habits. Craigslist and Kayaks.

We often suggest that clients have 3 months of blog content teed up and ready to go before they go live with a blog.  We “test” blogging readiness with micro-blogging platforms like Twitter, Pinterest and LinkedIn.  If you can keep those going, you have a better chance at keeping a blog alive.  Like plants and puppies, blogs need constant love and attention to keep growing and thriving.

When Things Go Bad

I have a problem and I need your help.  As the co-founder of Innovation Nights, a blogger and avid Twitterer (almost 5000 followers on just my personal account, almost 6000 on @MassInno and I manage several others), I frequently make the invite list for some very cool things.  (“Where’s the problem?” You say.)  Here’s the problem: sometimes, things go bad.

Winning the Coverage Lottery

You had the good fortune to win the lottery — a fantastic article about your company or product!  YEAH!  But before the team starts celebrating, what are you doing to leverage the coverage?  Here are a few ideas on keeping exposure working for you:

Don’t Forget the “Traditional” Media

Yesterday, I attended the latest installment of the WBZ Business Breakfast.  Billed as a way to learn how to best use social media channels to grow your business, WBZ newsman Anthony Silva and a panel of social media experts talked about social media marketing best practices, strategies and tactics.