I can’t tell you the number of marketing and business plans I’ve read that say something like “Insert viral video here.” Viral is hard. Even people who have had viral success may not have had it on the first try, or on subsequent tries. One viral video does not another make. Viral is tough, nay impossible to plan for. But that doesn’t mean you can’t add the elements of viral success to your marketing plans. Let’s look at something like […]
Some of you may have already received emails telling you one of your LinkedIn connections has “endorsed” you or you may have also noticed that when you visit a connection’s page on LinkedIn, you are given the option of endorsing them for either their chosen skills or for another skill you think they have.
The result is a social media powered, multi-state scavenger hunt for a giant strawberry dubbed ‘Summer Strawberry.’ One of our clients is the Edible Arrangements Boston-Manchester Co-op and this fun campaign came to fruition as a way to increase foot traffic in their stores. Did you know that Edible Arrangements has 52 stores right here in Massachusetts and southern New Hampshire! Not only do they create beautiful and delicious fruit bouquets in their stores, they also sell fruit smoothies, fresh […]
Jen Kaye is a PR, marketing and social media professional. At Carlton PR and Marketing, Jen specializes in using both traditional and social media marketing techniques to gain coverage and spread awareness for companies and their products. Can you believe last week was the 40th Mass Innovation Night on the books? Age sure isn’t slowing the event down as the IBM Innovation Center in Waltham was abuzz with excitement surrounding the local innovation on display. As always there was a great […]
If you had previously connected your LinkedIn and Twitter accounts and relied on Tweets to populate your LinkedIn statuses, you have probably already noticed (or read the LinkedIn email informing you) that after two years, Twitter has cut the cord and Tweets no longer appear on LinkedIn. (Previously, you could easily set up your accounts to do this.)
We often suggest that clients have 3 months of blog content teed up and ready to go before they go live with a blog. We “test” blogging readiness with micro-blogging platforms like Twitter, Pinterest and LinkedIn. If you can keep those going, you have a better chance at keeping a blog alive. Like plants and puppies, blogs need constant love and attention to keep growing and thriving.
I have a problem and I need your help. As the co-founder of Innovation Nights, a blogger and avid Twitterer (almost 5000 followers on just my personal account, almost 6000 on @MassInno and I manage several others), I frequently make the invite list for some very cool things. (“Where’s the problem?” You say.) Here’s the problem: sometimes, things go bad.