I used to be on the PR and marketing contests judges circuit. You judge one contest and you get asked to judge for another one. I did a stint with the Bellringers, PR News, the “Anvils” and a couple of local contests, including the NYC PRSA. Huge amount of fun; lots of reading; great opportunity to learn.
Common Sense Isn’t
Changing Your Brand
Having Trouble Launching Your New Product?
You created the best thing since sliced bread and you want everyone to know. Once the word is out, you figure the world will beat a path to your door and you’ll be living the good life on some remote island…that you own. Or maybe it isn’t your new product. You are the product manager. Or the PR person. Or the agency person. You’re working for a big company that has something cool and unique to offer.
The Kitchen Table Survey
When you “own” one of the target market, kid, spouse, room-mate, you too have the ability to do a “Kitchen Table Survey.” Beware attributing any great insight into the KTS because your version of the KTS-ee may be unique (i.e. not representative of the entire target market, or, in the KTS vernacular “weird.”)
How Will Newsday Make Money Online?
Newsday, the NY tabloid-style newspaper, has announced that it will begin charging for access to its news online. Meanwhile, sadly, the Rocky Mountain News is no more. Other newspapers are in deep financial trouble — The San Francisco Chronicle comes to mind. Paul Gillin and others chronicle the incipient demise of the print journalist on the blog Newspaper Deathwatch. One of my follows on Twitter is the baby-faced The Media is Dying. TMID’s tweets are a regular drumbeat, pounding out […]
Follow up on my MediaPost Article
Today, I had the honor of one of my articles appearing on MediaPost. I mean it when I say “honor” as I have found the MediaPost newsletters and websites to be populated with some of the most generally useful articles. (There are also some other great sites out there too but I find myself coming back to MediaPost time and time again.)