Press releases can help get the attention of key journalists, advance your story, or drive visibility. What they can’t do – is work magic!
Press releases aren’t magic
The Secret Weapon Behind Consistent Brands: Your Brand Guide
If you have done any research into marketing, you may have heard of the 7-touch point rule. This is the idea that it takes at least seven interactions to grab someone’s attention enough to make them convert or purchase your offering. But how do you make those touches count? The answer is branding. A consistent brand goes far beyond design. It encompasses your messaging, core values, target audience personas, and more. Unfortunately, many businesses jump into marketing without this crucial foundation […]
Does your Website Pass the Test? QUIZ
Is your website working for your business—or against it? Take our quick 10-question Website Health Check Quiz designed for solo entrepreneurs, startups, and small to mid-sized businesses. Discover if your site meets modern web standards for mobile responsiveness, branding consistency, lead generation, and more. If you score 5 or more, it might be time for a website refresh—and Carlton PR & Marketing is here to help you build a site that converts.
How to get the most from your event photographer
A good photography plan will ensure your money and time are spent well and you have great pictures for years to come.
Boost Your SEO: Grab Your Keyword Planner!
Keyword planning is an essential first step before investing in SEO services. By aligning your team, defining your goals, determining a budget, and researching potential keywords, you’ll set yourself up for long-term success.
AI and Marketing Agencies: Best Practices
As we enter 2025, there are more options than ever to create content thanks to the proliferation of AI and LLM tools. But just creating content isn’t enough. You need great content to break through and get noticed in a crowded market.
Writing for Search Engine Optimization
Writing for SEO makes a huge difference in how searchable your website is to potential customers. Here are some tips to boost SEO.
Dear First-name Placeholder
It’s officially the most wonderful time of the year…when every young business’ (and some of the older ones) thoughts turn to email marketing. “I’ve got a list” and “I’ve got a sale going on” so “I must send emails.” I’ve already received more than one Dear First-name Placeholder email this year. And I am sure I will receive several more. There’s also the Dear ________. I like that one. It’s second cousin to the Dear ( ). There’s my […]
Industry Analysts: Analyst Relations
While doing some research on Quora recently, I noticed a question from someone wondering about a tech startup looking to hire someone to do “analyst relations.” Since the firm was a long way from having to brief financial analysts — the only type of analysts the asker was familiar with – they were understandably confused. I left this answer: