Early on in my PR career I discovered that I could very easily “defend” PR as a function when I showed management some numbers. My discovery wasn’t unique but I didn’t understand how unusual it was among PR people until I started hanging out with the crowd at Delahaye. In the mid ’90s I became their first global client, measuring PR results and message communication in every country we did PR in, which was quite a few. More importantly, we […]
Media Relations via Twitter
Lately I have been reading a lot of “PR is dying”, “PR is dead” articles because there is also the perception that the media is dying. (There is even a Twitter feed called “The Media is Dying” that catalogs the comings and goings of the media world — mostly the goings.) A lot of people are attributing the perceived coming demise of PR to social networks – why do we need a special group of professionals to deal with traditional […]
I am buzzword compliant
My Second Craziest PR story
Actually, this one is just tied for second place. I still can’t tell the story it is tied with — maybe someday. In 1969, the Queen came to Canada and to celebrate her trip, she gifted the city of Ottawa with a pair of swans from the Royal flock. Now, being a pair of swans, they do what swans do and soon there was a whole flock of Royal swans living it up in the canals of Ottawa during the […]
My Third Craziest PR Story
Many, many years ago… The phone rings and I shift my 7 months pregnant bulk over to pick it up. The voice on the other end of the phone is immediately recognizable as the editor in chief of one of the top IT weeklies. He also writes the gossip column for the back of the magazine. “So…” he starts in, “I hear there were naked women at the holiday party last night.”