You had the good fortune to win the lottery — a fantastic article about your company or product! YEAH! But before the team starts celebrating, what are you doing to leverage the coverage? Here are a few ideas on keeping exposure working for you:
What Does Your Landing Page Say About You
Both yesterday and today, a startup took a big, expensive (for a startup anyway) step and purchased an ad in the Help-a-reporter out (HARO) newsletter. I like the idea of the website — a giveaway website devoted to promoting a single product every day. Like the “I wear your T-shirt” guy(s), the site would attract eyeballs, build a following and promote sponsored products out to a general audience. Since many of the HARO readers are marketing people and small businesses, […]
Wordcamping Above my Pay Grade
Are You Making Marketing Hard? (Iced Tea)
Don’t Forget the “Traditional” Media
Rest assured email is alive and well
For years I’ve supported and encouraged inbound marketing efforts, as I’ve seen with my own eyes the benefits of community, engagement, and reciprocation of great content. Channels have opened up to allow businesses to effectively reach their target markets without slaying the marketing budget with big spends like TV and magazine ads.
SIIA’s NetGain – a look at content and technology
As a marketer, content is the new black. OK, content for a marketer has always been the new black – brochures, advertisements, radio spots, billboards, flyers have all be based on messaging and information (i.e. content). But what has clearly changed over the past decade or so is the way in which content is created and disseminated. While there is still a place for whitepapers, brochures and email campaigns for some businesses, there is also a place for Facebook posts, […]
Will a Product Trial Work for You?
Sampling and free trials are a marketing programs staple, especially for consumables. The hope is that you’ll like whatever it is enough to come back and buy it. Free samples are also wonderful when you’ve done something so different that it is hard to describe or get people to understand the difference between what you have and the ordinary product.
Sentiment Symposium 2011 – A Marketer’s View
I had the good fortune of being involved with the 2nd Annual Sentiment Analysis Symposium in New York on April 12. This event, hosted and chaired by Seth Grimes of Alta Plana, brings together the users, creators and providers of sentiment technology to discuss trends and share real-world implementation of sentiment analysis.