New Book Recommendations for Marketing Folks

I read a lot.  My husband reads a lot.  My kids read a lot.  Our house bulges with books.  It is entirely possible to be killed by a collapsing pile of books in our house.  I figure we single-handedly kept particular bookstores afloat as long as we could.  (Sadly, Lexington, MA recently lost its two downtown bookstores — I guess we weren’t buying enough books lately.)

I often have books in my handbag, car, tote bag and will happily expound on what I am currently reading.  Here are a couple of goodies especially for marketing people:

  • Predictably Irrational by Dan Ariely — one of my current faves.  Learn about things like Decoy Pricing.  Plus, revel in the wonderful experiments Dan cooks up to test his theories.  Check out his website of the same name.
  • Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) by Jeffrey Kluger.  Title says it all.
  • Outliers By Malcolm Gladwell.  Read it because you should. Basic lesson — have the right birthday and work hard.  OK, that’s totally over simplifying things but Gladwell’s forte is the fun and informative anecdote.  More good ones in this book.  Read Gladwell so you can have those annoying shorthand conversations with other people who read Gladwell.  (Hockey player birthdays…)